About us
Virtus is an independent, management-owned business which is directly authorised by the Financial Conduct Authority (FCA). We have strong and long-standing relationships with UK specialist and composite insurers that enable us to offer a broad spectrum of tailored products and services.
Founded by Toby Davidson and George Williams, who collectively bring over 40 years of experience as business owners, advisors, investors and entrepreneurs, our firm is perfectly placed to understand the risks and complexities of investing in businesses and running them day-to-day.
Our ethos is to provide a personal, service-led approach and to advise businesses on employing a robust suite of insurance covers to manage their risk environment as they professionalise and grow.
Our Leadership Team
Toby Davidson – Director
Toby founded Virtus with the belief that providing his clients with accurate, timely and effective advice allowing for better decision making. He has been advising management teams, investors and entrepreneurs in all types of insurance since 2012.
Prior to this, Toby served for nine years as a British Army Officer (Coldstream Guards). During his service, he experienced the full spectrum of the Army’s commitments, from leading soldiers on operational tours to Afghanistan and Iraq, to coordinating international and state ceremonial events. Toby has a degree in Business Management from Birmingham University as well as being a graduate from The Royal Military Academy Sandhurst.
George Williams – Director
George began his career with KPMG where he trained as a Chartered Accountant working with owner-managed businesses before moving into Corporate Finance, advising business owners and private equity funds on buying and selling businesses. He then spent ten years working for a private equity fund investing in, and sitting on the boards of, a number of services companies across many different sectors.
He has also worked as the M&A Director for an international buy-and-build in the IT services sector and sits on the Board of Lumin Group, a wealth manager with over £1 billion of assets under management.
